Notice of Privacy


LAMUAC S. de RL. de C.V., HEREIN “TRRA” and / or “Company” with fiscal address at Galeana 116, Col. Santa Ana Tepetitlán, C.P. 45230, Zapopan Jalisco, issues this Privacy Notice so that the owner of personal data, hereinafter referred to as "Owner", is aware of the treatment that the Company gives to personal data.

At TRRA, we take great care about your privacy and keeping the personal information you share with us safe. We protect and safeguard the personal data of the Holder to avoid damage, loss, destruction, theft, alteration or unauthorized treatment, in compliance with the provisions of articles 8, 15, 16, 33 36 and others related to the Federal Protection Law of Personal Data in Possession of Individuals.

Our responsible for the protection of data and its treatment is MBA. Karla Rangel de los Ríos, and it will be possible to contact him by sending an email to his attention at the address: Tel: (01 33) 3125 1815



This Privacy Notice is made available to you with the intention that the Holder has knowledge of the treatment that will be given to them, as well as the precise information to exercise their rights of access, rectification, cancellation and opposition (hereinafter “ARCO Rights ”), Which are described below:

  1. Right to access your personal data held by TRRA, except for the cases mentioned in the Law.
  2. Right to rectify your personal data when it is inaccurate or incomplete.
  3. Right at all times to cancel your personal data. TRRA may deny the cancellation of the data in the terms established by law.
  4. Right at all times and for a legitimate reason to oppose the treatment.

It is important to inform you that the Federal Law on Protection of Personal Data Held by Individuals protects your personal information from unauthorized uses and without your consent, so this document will make known the information we collect from the Owner, for what and how We use, possible transfers to third parties, the purposes of data processing, your ARCO rights, as well as the revocation of your consent, which the Owner can enforce before TRRA in order to have full control and decision over your data personal. For this reason, we recommend that you carefully read the following information:

This Privacy Notice is applicable to the Owners of Personal Data obtained directly, indirectly or personally by TRRA, through the processes of buying and selling products, contracts, letters, requests for information, as well as the different forms contained in the Company Website (hereinafter "Website" and / or "Website") or any other means specified for such purposes, which refer to this Privacy Notice.


Personal Data is provided when sending a contact request, more product information and / or sending a digital catalog through the contact form on the Website. The Company collects personally identifiable information (Name, address, email, telephone and / or cell phone) that is voluntarily assigned by the User, or in response to explicit requirements by the Company. Information should be true and complete. The user will respond at all times for the data provided and in no case will TRRA be responsible for their veracity.



The Company's Database, where the information collected is stored, will keep the Information provided by the Holder saved and protected, despite being modified, updated, or even canceled for any reason. The foregoing for the purpose of maintaining a History on the Holder and protecting their legal interests. The conservation of information indicated in this paragraph may be erased or eliminated in its entirety through the exercise of ARCO Rights.



Personal Information is collected and stored for the purposes of

  • Operation, management, shipment of goods, returns, billing, collection, administration, provision of our services;
  • Delivery of notifications, requirements, letters or newsletters or attention to your requests related to the services we provide;
  • Improve our commercial and promotional initiatives (marketing);
  • Send information or messages about new products and / or services, information about our business partners, as well as any other information;
  • Show advertising or promotions of interest to our Users;
  • Report to different authorities of illegal acts or acts;
  • To comply with the exercise of ARCO rights, as well as revoke the consent of the Holder.

With the above, the Company can provide an efficient service to the User. The purposes are necessary for the fulfillment of the obligations and the relationship with the Owner, that is, that the Company provides an efficient service to the User, this being the main obligation and that gave rise to the Legal Relationship between the Company and the User.

The collection of information allows the Company to offer services and functionalities that are better suited to the needs of the User. Likewise, it allows the Company to send the User through different means and routes (including conventional mail or email, SMS, MSM, electronic notifications) offers of products and services that may be of interest to the User, in addition to complying with their obligations by these means.

The Company reserves the right to request any proof and / or additional data in order to corroborate the personal data of each User, as well as to temporarily or permanently suspend those Users whose data could not be confirmed.



The data of the Holders will be provided only by the Company in the forms established in this Privacy Notice. The Company will do everything in its power to protect the privacy of the information. It may happen that, by virtue of court orders or legal regulations, the Company is compelled to disclose information to the authorities or third parties under certain circumstances, or in cases where third parties may intercept or access certain information or transmissions of data in which case the Company will not be responsible for the information that is disclosed. In these cases, the Company will notify the Holder about this situation.

It should be clarified that the Owner's information is NOT sold, given away, facilitated or rented to any third party. The Company will take all possible measures to maintain the confidentiality and security described above, but will not be liable for damages that may arise from the violation of these measures by third parties that use public networks or the Internet, altering the systems. security to obtain access to the information of the Holders. The security breaches that occur in any phase of the treatment that significantly affect the patrimonial or moral rights of the Holders, will be immediately informed by the Company to the Holder, so that the latter can take the corresponding measures to defend Your rights.



The Holder expressly authorizes the Company to keep in its registry the information provided by the Holder, it also authorizes the Company to provide constant information about the aforementioned registry to (i) authorities that request it as allowed by the legislation in force and ( ii) to its strategic, commercial or technical associates in order to offer better conditions for Promotions and / or User content. In addition, the User expressly allows the Company to collect information to monitor traffic, with the intention of identifying user groups and profiles, as well as for advertising targeting purposes.

Data Transfers are for lawful purposes and in accordance with the provisions of the Law on Protection of Personal Data Held by Private Parties.

The Company declares that it will not transfer any type of information of the Holder to national or foreign Third Parties. Otherwise, the Owner will be informed by publishing a new Privacy notice. The foregoing in accordance with the provisions of article 36 of the Regulation of the Law on Protection of Personal Data Held by Private Parties.



If there is a sale, a merger, consolidation, change in corporate control, substantial asset transfer, reorganization or liquidation of the Company, then we may transfer, or assign the information collected on this Website to one or more relevant parties, in addition to binding ourselves to issue a new Privacy Notice updated to the internal changes suffered.



The Company declares that it can communicate personal data of the Holder with the Person in Charge, within or outside the national territory in terms of the provisions of the law or the Regulations.

The Person in Charge is a natural or legal person, public or private, outside the organization of the Company, who alone or jointly with others, processes personal data on behalf of the Company, as a result of the existence of a legal relationship that links him to the itself and defines the scope of its action for the provision of a service.

This remission of data is to fulfill the purposes specified in the treatment, which are directly related to the fulfillment of the objects and contractual or extra-contractual relationships with the Company.

The processing of data in this referral is subject to the following terms agreed between the company and the person in charge:

  1. Only process personal data in accordance with the instructions of the Company;
  2. Refrain from treating personal data for purposes other than those instructed by the Company;
  3. Implement security measures in accordance with the Law, Regulation and other applicable provisions;
  4. Keep confidentiality regarding the personal data processed;
  5. Delete the personal data object of treatment once the legal relationship with the Company has been fulfilled or by instructions of the Company, as long as there is no legal provision that requires the conservation of personal data;
  6. Refrain from transferring personal data.

The exercise of the Holder of their ARCO rights or any other right indicated in the law or regulation, will be in accordance with this Privacy Notice.


ARCO RIGHTS (Access, Rectification, Cancellation, and Opposition)

The Holder has the right, by himself or through a Representative, to request the Company, at any time, for access, rectification, cancellation or opposition, regarding the personal data that is stored in the Company's Database.

The legal framework applicable to this request is found in Chapter IV of the Federal Law on Protection of Personal Data (articles 28 to 35), by Chapter VII Sections I to V of the Regulations of the Federal Law on Protection of Personal Data ( Articles 92 to 111), and by the Guidelines of the Twenty-fifth, Twenty-eighth, Twenty-Ninth and Thirty-fifth Privacy Notice.

The Request must be in writing with the following requirements:

  • The name of the owner and address or other means to communicate the response to your request.
  • The documents that prove the identity (copy of the voting credential, for example) or, where appropriate, the legal representation of the holder. Identifications must be Official.
  • The clear and precise description of the personal data with respect to which it is sought to exercise any of the rights of access, rectification, cancellation or opposition to them.
  • Where appropriate, the modifications to be made and provide the documentation that supports your request.
  • Any other element that facilitates the location of personal data.
  • That the letter is addressed to the Company.

The Request will be sent to the Committee or the Personal Data Officer via email The Company will communicate to the Holder, through the email from which the request comes, within a period of 20 (twenty) business days from the date on which the request for access, rectification, cancellation or opposition was received, the decision adopted. The moment the request is received is the moment it entered our server.

Once the reply has been sent within the indicated period, the Company will have 15 (fifteen) business days to execute the Access, Rectification, Cancellation or Opposition of the personal data according to the request or similar rights.

When the data is no longer necessary for the fulfillment of the purposes set forth in this privacy notice and the applicable legal provisions, they must be canceled, blocked and deleted by the Ministry of Law.



Once the data has been canceled, the Company will keep the Owner's personal data for one more month, for clarification purposes and preparation for deletion. Once this period has expired, the Company will permanently delete the personal data of the owner, having no opportunity to locate or contact the owner, being eliminated from the database and discarding any file related to the owner. If the owner were to carry out another act with the company, he must initiate it as if the relationship had never existed. The foregoing, observing what is indicated in the Privacy Policies for the purpose of preserving information by ministry of law or authority. The personal data that have been fulfilled their purposes, but that cannot be canceled and deleted by ministry of law or contract, will be blocked from the purposes to which they were submitted, until it can be deleted. During this period, personal data may not be processed.



The Company, as well as the User, acknowledge that this Privacy Notice is of unlimited validity. However, the Company will endeavor to keep this Notice updated. TRRA reserves the right to make changes to these Privacy Policies at any time and adapt them to new legislation, jurisprudence, internal policies, new requirements for the provision or offer of our services or products, as well as market practices. It is the responsibility of the User to periodically read the terms and conditions of this Privacy Notice to be aware of said modifications, which when introduced on the Website will automatically take effect.



The Website could contain links, hyperlinks or hypertext "links", banners, buttons and / or Internet search tools that, when used by users, lead to other portals or Internet sites that could be owned by third parties. TRRA does not control said sites nor is it responsible for the Privacy Notices that they display, the personal data that users come to provide through these portals or Internet sites other than the Website, which must be verified in the Privacy Notice at every site you access.

In addition, the Company may provide social media features on the Website that allow you to share information from the Website on your social networks and interact with TRRA on various social media sites. The use of these functions may imply that information about the Owner is collected or shared, which will depend on each specific function. We recommend that you review the settings and privacy policies of the social media sites with which those sites interact.



This document is an integral part of the Terms and Conditions of Use of the TRRA Site, which constitutes a legal agreement between the User and the Company. If the User uses the services of the TRRA Site, it means that they have read, understood and agreed to the terms set forth above. If you agree to have read this Privacy Notice and do not express your opposition for your personal data to be processed or transferred, it will be understood that you have given your consent to do so. This Privacy Notice will be governed and interpreted in accordance with the laws of Mexico. If the User considers that their rights regarding the protection of personal data have been violated, they have the right to go to the corresponding authority to defend their exercise. The authority is the National Institute of Transparency, Access to Information and Protection of Personal Data (INAI), its website is:


It is notified that the Privacy Notice was modified on the day August 22, 2017.